5 Best Digital Marketing Strategies To Use In 2024
5 Best Digital Marketing Strategies To Use In 2024 How is it already 2024? You should already have your marketing plan in place, but if
IF YOUR GOOGLE AD CAMPAIGN ISN’T MAKING YOU MONEY, WHY ARE YOU DOING IT?
How confident are you in your current Google Ads campaign? Would you be comfortable multiplying your budget by 10? Why not? Any good Google Ad campaign will have a guaranteed ROI. Your digital ad campaign should be an ATM for your business. The only hesitation you should have for increasing your ads budget should be how to manage all the new work you’ll be getting.
Any PPC campaign built by Big Shot Marketing & Design will be so effective that you can set your budget to any astronomical amount, and still get a huge ROI from it. Our goal is make you worry about how to keep up with all the leads you’re getting!
PROFESSIONAL GOOGLE AD SERVICES
Get a FREE audit of your current PPC Campaign as well as a PPC Strategy to help you get more out of your PPC Campaigns.
LOCAL GOOGLE AD SERVICES
Advertise to your local market to drive leads, sales, and awareness. Avoid paying for ads outside of your service area.
GEOFENCING GOOGLE AD SERVICES
Advertise to a group of people in a specific geographic area. This strategy is great for targeting large events, competitors, and much more.
REMARKETING AD SERVICES
Show ads to anyone that has previously visited your website. Motivate them to call, visit, make a purchase, and more.
WHY DOES MY BUSINESS NEED GOOGLE ADS SERVICES?
Pay-Per-Click Campaigns are one of the best ways to grow your business FAST. It’s also very easy to lose a lot of money if you don’t know what you’re doing. Setting a high budget does not guarantee great results.
Effective PPC Campaigns originate from thorough keyword research, engaging web design, and great copywriting.
GOOGLE AD Campaigns That Break Industry Norms
Many digital marketing agencies will charge you a percentage of your ads budget, which means the more you spend on ads, the more money you have to pay the digital marketing agency. We have found that many agencies who follow this payment structure tend to encourage their clients to spend more on their ad campaigns so they can, in turn make more money. We think that’s unfair. Our PPC Management Services are charged at a set monthly rate. We’re not going to try to “trick” you into spending more each month, just so we can fill our pockets faster.
Big Shot Marketing & Design’s approach doesn’t just focus on keyword research and ad design, these two things are the bare minimum for any digital agency. We focus on every aspect of the ad campaign; from when the user reads the ad to optimizing the content on the page they visit. We use heat map tracking and call tracking strategies to understand who is clicking on your ads, how they are behaving on your site, and what those users are looking for. Using these tracking strategies, we can create more effective campaigns that make you money.
Get a custom google ad Strategy for your website at no charge:
WHAT IS PPC?
PPC Stands for pay-per-click, a strategy of digital marketing that charges the advertiser a fee, only when a web user clicks on their ad to go to their website. Google Ads are a type of PPC advertising. In short, you’re not paying for ad space (like you would for a magazine ad), you’re only paying when people take action on your ad by clicking on it.
PPC is a great tool that allows you to hyperfocus your ads to the exact audience you are trying to reach. You can target your ad campaigns to specific geographic areas, demographics, and interests. This allows you to show your ads to your ideal clients and no one else. With this strategy, you’ll only pay for advertising to people that have already shown an interest in what you have to offer.
Get a FREE audit of your current PPC Campaign as well as a PPC Strategy to help you get more out of your PPC Campaigns.
LOCAL GOOGLE AD SERVICES
Advertise to your local market to drive leads, sales, and awareness. Avoid paying for ads outside of your service area.
GEOFENCING GOOGLE AD SERVICES
Advertise to a group of people in a specific geographic area. This strategy is great for targeting large events, competitors, and much more.
REMARKETING AD SERVICES
Show ads to anyone that has previously visited your website. Motivate them to call, visit, make a purchase, and more.
READY TO MAKE MONEY WITH PPC?
Get a custom PPC Strategy for your website at no charge:
Google Ads and Pay-Per-Click (PPC) FAQ
PPC stands for Pay-Per-Click. It is a form of digital advertising that only charges the advertiser when a user clicks on their ads.
Google Ads are a type of PPC advertising. There are many other forms of PPC advertising like Facebook Ads, Bing Ads, Yelp, and more. Google Ads is just currently one of the most commonly used PPC Ad platforms.
PPC campaigns can have a custom budget. Whether you want to spend $100 a month, or $10,000 a month, it’s totally up to you. Obviously, you’ll get more clicks the more you spend, but you can choose your budget.
Have you ever visited a website, then noticed that its ads were following you around for a few days afterward? Those are retargeting ads. Retargeting ads are a great way to get users to return to your site and convert to customers.
Retargeting ads are effective, and usually low cost, which makes them one of the most popular campaign types used.
There are 5 types of Google Ad Campaigns
- Search – text ads listed on the Google search results page
- Display – image ads displayed on many websites
- Video – show your video ads on YouTube and other websites
- Shopping – advertise your products on Google
- App – promote your app to drive installs and users
Have More PPC or Google Ad Questions?
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