The Component of SEO referred to as On-Page optimization focuses on optimizing elements like page speed and key word density that are found on your website, as opposed to factors outside your website, such as back links.
On-Page SEO includes any optimization that you can control and include on your website. The main objective of this type of optimization is to make your website more valuable and usable for users. This intern helps to improve your rankings and visibility in the search results on Google, Bing and multiple other search engines.
Why do On-Page Optimization?
On-Page optimization is an organic way to increase traffic to your site, heighten your search rankings and lead to more conversions. Results from On-Page optimization will take time, but once your strategy is in full effect, it can make your online rankings and sales skyrocket.
On-Page SEO Ranking Factors that Should Be Optimized
There are several different ranking factors involved with On-Page optimization. You want to be sure to optimize ALL of these factors. If done right, you will be able to improve your ranking in search results and create a competitive website that is difficult to beat. Taking the time to optimize each of the following factors will pay off ten-fold.
On-Page Optimization Factors You Should Focus On Include:
- URL
- Title Tag
- Meta Description
- Heading Tags
- Alt Tags
- Keywords
- Content
- Speed
- Internal Linking
- Images
- Mobile-Friendliness
On-Page SEO Action Items Examples Include:
- Optimizing your title tags and meta descriptions
- Writing in-depth, quality content
- Cleaning up your site’s code
- Streaming lining your site’s navigation
- Speeding up your website