Social media shouldn’t be used to exclusively target younger generations. Today, almost every generation has a social media account, and spend on average 126 minutes a day scrolling through timelines. We have worked with companies targeting millennials, as well as baby boomers, and have seen incredible success no matter what the demographic!
Baby Boomers (Born between 1946-1964)
Many businesses choose to skip over this older generation in regards to social media marketing. This is a possibly detrimental choice.
To better target this demographic, you should advertise heavily on Facebook and avoid Twitter.
Baby boomers love heavier content like newsletters, articles, and blogs. They are also most likely to sign up for emails and newsletters for subjects they are interested in. They are also fiercely loyal to companies once they have established a relationship with them. They also have the largest disposable income of all other generations.
Don’t forget about the baby boomers! They’re still extremely relevant and just waiting for a chance to sign up to read your content!
Generation X (Born between 1961-1981)
This generation has the second largest amount of disposable income. Some consider this the “forgotten generation”, but that’s far from accurate. This generation is still very active in the workforce and are familiar with current events and trends.
Those in generation X prefer engaging visual content over heavily worded articles. To target this generation, fun videos and photos, would be the best option.
Generation X is considered the “moms and dads” of the world, but they are still interested in new and exciting products and trends!
Millennials (Born between 1981-1996)
Surprisingly (or maybe not), millennials are trickier to engage. Currently, they are the largest generation on social media, but they are incredibly idealistic. If a baby boomer and a millennial are both happy or unhappy with a company, the millennials will be much more likely to post something about it. The two keywords to remember when marketing to millennials are “idealistic” and “opinionated.”
Engaging visual content also works great with this generation, but they are a little different than Generation X. Your product must grab their attention immediately, or you’ll lose them. If you’re targeting millennials, keep your videos short and memorable. It is important, though, to keep in mind that they do not have as much disposable income.
The millennial generation is the largest audience on social media! Target them hard and you’ll see results!
Generation Z (Born between 1997-2012)
Generation Z is the first generation to be exposed to digital marketing almost their entire lives. Catching and keeping their attention is even more important than with millennials. This generation tends to lean more towards uplifting and motivating content, as well as humorous posts.
The most important thing to remember with Generation Z is their lack of disposable income. Most of the products that are sought after by Generation Z must be purchased by Generation X or Millennials, so keep that in mind while you’re targeting your content!
