1. Redesign Your Website To Be Mobile Responsive
Since 2019, Google has prioritized mobile-first indexing. This means that Google indexes the content and information on the mobile version of the site first. If your website doesn’t have mobile functionality, it’s definitely time to redesign your website. More than half of all web traffic comes from mobile devices. For many businesses, 60% to 80% of your prospective clients will be viewing your website from their mobile device. A great lead generation campaign begins with a mobile responsive website. If your website is not mobile friendly, it’s time to redesign your website.
2. Add New Functionalities To Your Website
As your business grows, your functionality needs on your website will change. Maybe you’ve decided to sell products on your website, add a booking platform for services or implement a live chat option. Adding functionality to your site can be a bit of an involved task. You may need to change content management systems (CMS) to one that has more capabilities. Upgrading to a new CMS like WordPress can be a scary task, but it’s nothing a Web Design Company can’t handle!
3. Rebranding Your Company
Rebranding can be an incredible challenge. Many times, a company’s website is the last thing that gets rebranded. Many times, a new client will visit your website before they ever see a business card, brochure, or sign for your business. In today’s digital society, your digital presence is the first impression people have of your business. So, when it comes to rebranding, redesigning your website should be at the top of your list.