It takes about 90 days for a PPC campaign to become truly successful…and we’re going to tell you why.
HOW LONG DOES PPC TAKE TO WORK?
Even though you can start seeing website visitors overnight with a PPC Campaign, it will normally take about 90 days for your campaign to be fully optimized and ready for scaling.
HOW LONG DOES IT TAKE GOOGLE ADS TO WORK?
Google Ads is one of the most popular PPC platforms. Even though it is the most prominent, it still requires about a 90-day period of data collection and optimization before you start seeing results at their full potential.
WHY DOES PPC TAKE SO LONG?
There are many digital marketing agencies that will market PPC Services as a great way to start making money IMMEDIATELY. While you will see an immediate boost in traffic, you won’t necessarily be seeing the ROI you were promised. There are a couple reasons why PPC campaigns take more than just 24 hours to start producing really results.
NEW CAMPAIGNS DON'T HAVE DATA
The key to a successful pay per click campaign is data collection. When you first start a PPC campaign, it will obviously not have any user data for you to study. The first few weeks are focused on collecting data and learning about user behavior. You will then be able to use this data to make educated changes to your campaign so it will increase its effectiveness. You will be able to change keywords or headings to make your ads more effective and produce more high-quality leads.
NEW CAMPAIGNS DON'T HAVE PERFORMANCE HISTORY
A new pay per click campaign needs to run for a period of time so the ad networks (Google Ads, Bing Ads, etc) can rank your ads compared to other competitors. If your ads have better optimization and more relevant landing pages, your ads will rank above your competitors. That can’t happen until your ads have been running for a certain period of time and the search engines can see how effective are.