Google remarketing ads, also known as retargeting ads, are a great way to increase your conversion rate of leads. Remarketing ads enable you to show ads to targeted users who have previously visited your site. These users will see your ads while watching YouTube videos, reading articles, or browsing other sites on the web. 

Google remarketing ads are the best way to bring past visitors back to your website and convert them. Past visitors are more likely to revisit your website and purchase your goods and services. Using your remarketing ads as a lead converter is one of the most effective forms of digital marketing.