If you’re a business owner, you’ve probably heard the term SEO, but what does it mean? And, more importantly, does SEO really work? Thanks do Google creating different features like Google My Business, Google Ads, and other
The answer is simple. Does your business have a website? That’s a trick question. Your business should definitely have a website. Since you obviously have a website, you definitely need SEO to help you succeed. SEO does work, but unfortunately, it’s not an exact science.
When SEO Doesn't Work
Wait what? Really? Yes, really. Let’s set the scene:
You finally decided to start take part in SEO thanks to all of your other friends that own businesses. You’ve told your sales and marketing teams about it, and you’re excited about being number one on Google! But then…it doesn’t happen. Why not?
Unrealistic Expectations
Search Engine Optimization (SEO) is not a “fly by night” type of advertising. You can’t just flip a switch and be the number one result on Google. SEO takes time. To be more specific, it takes between 60 and 90 days to really start producing results. That may not be the most encouraging answer, but Rome wasn’t built in a day. If you start your SEO journey with the expectations of immediate results, you’re going to be disappointed. If immediate traction is something you need, Pay Per Click Services are a perfect to implement at the start of your SEO journey. Using SEO and PPC side by side is a great business strategy.
Inconsistency
Creating a successful SEO campaign takes a lot of time and hard work. Many companies become disenchanted with SEO quickly due to inconsistency in their work. They key to SEO is consistently updating your website with quality content. Sometimes, when businesses start to see the fruits of their labor after months of heavy SEO work, they tend to relax. The key to SEO is CONSISTENCY. So, if you publish good content that gets ranked high, but stop producing content after that, your rankings will start to drop.
No Rank Opportunity
It shouldn’t come as a surprise that high authority sites will rank for high volume keywords much easier. Before your SEO campaign fully begins, you need to make sure you have done enough keyword research. You might have some keywords in mind that seem obvious for your company to rank for. But many search terms are favored by large sites like Wikipedia and YouTube. Doing detailed research for key terms that are relevant to your business, but also attainable for your website to rank for is a key piece to the SEO puzzle.
So, Does SEO Really Work?
With the right expectations, preparation, and consistency, SEO really does work, and it can generate a ton of revenue for your business. SEO is a great way to get relevant traffic to your website, which in turn will increase your leads or online sales.
Increase In Website Traffic
SEO is a great way to increase relevant traffic to your website. But, as a business owner, you need to be mindful of the type of traffic that is visiting your site. An increase in website traffic sounds amazing. Anyone can get a flush of traffic to their website if they have a Google Ads account and a credit card with a large enough limit. You shouldn’t be aiming to get a huge increase in traffic. Your goal should be to greatly increase RELEVANT traffic on your website. SEO is a great way to make sure your website ranks high on relevant key terms, so good leads can see the services you offer. Getting a flush of irrelevant traffic to your website will not increase sales for your business.
Increase In Sales
Thanks to SEO, you’ll get an increase in the relevant traffic on your website. This, in turn, creates an increase in leads and sales for your business. With the proper execution, SEO Services can help grow your business to new heights.