When it comes to digital marketing, there are many marketing channels you can choose from (SEO, PPC, Email Marketing, etc.). But many businesses never really think of using social media to boost website sales. Social media can be an amazing tool when it comes to spreading the message about the products or services your business offers. If you want to increase the sales you get from your social media accounts, keep reading!
WHAT SOCIAL MEDIA PLATFORM IS YOUR IDEAL CLIENT USING?
We talked about ideal clients in a previous blog. Now it’s time to find out where those clients spend most of their time on social media. If you want to use social media to boost website sales, you need to make sure the people who are most likely to purchase from you (your ideal clients) are using the social media platform you are going to start posting on.
For example, of your ideal client is a 45+ year-old person you may want to use Facebook as your main social media channel. Facebook is the most popular social media platform for this type of demographic. If you didn’t know this and decided to put most of your social media marketing effort towards a Twitter account, you might not see any return from your social media campaigns. That’s because that age group does not spend their time on Twitter. They’re on Facebook.
LEVERAGE LOYAL CUSTOMERS
Happy customers can be your best marketing tool! Featuring loyal customers and using them as brand ambassadors will build trust in your products and services FAST. People will believe other people, especially their friends, when it comes to suggesting products or other companies they believe in. Building good relationships through great products and customer service, will relay into your social media presence and will boost your sales fast!
CREATE CONTENT TO EDUCATE YOUR AUDIENCE
Sharing videos and photos that explain the way your products or services work is a great way to engage with prospective customers. Showing them behind the scenes of your business takes a lotto the mystery away, and makes people feel much more comfortable about approaching your company. Sharing education content also sets you apart as the “expert” in your field. Your protective customers have no idea how you do what you do. You need to show off and show them you know what you’re doing and you’re the one that can be trusted to do the job!